Facebook Climbs To 1.59 Billion Users And Crushes Q4 Estimates With $5.8B Revenue

By courting users and ad dollars in the developing world, Facebook continued its growth streak. It hit 1.59 billion users today and crushed the street’s estimates in its Q4 2015 earnings with $5.841 billion in revenue and $0.79 earnings per share. That’s up from 1.55 billion users and $4.5 billion in revenue last quarter. Even with Q4 being the holidays, that 29.8% QoQ revenue growth is stunning, and it’s up 51% vs Q4 last year.

Facebook’s monthly user count grew a bit slower at 2.58% quarter over quarter fromQ3’s extremely strong 4.02% growth. It shows Facebook is hitting saturation in some markets but still has room to grow in many developing countries.

Though not as flashy as the big monthly number, daily user count is a better way to chart Facebook’s progress. Facebook’s DAU hit 1.04 billion compared to 1.01 billion in Q3, up 2.97%. Facebook’s DAU to MAU ratio, or stickyness, held firm at 65%. That means users aren’t visiting less even as the service ages.

Mobile now makes up a massive 80% of Facebook’s advertising revenue, up from 78% in Q3. $5.63 billion of its total revenue came from advertising, overshadowing Facebook’s old payments business. Mobile-only users now number 827 million, up a swift 13.2% from 723 million last quarter. That’s a testament to Facebook growth in the developing world that largely skipped the full-sized computer age.